During the last 3 years, Liverpool Mexico (department store's chain) had created an animated video to celebrate Christmas being the main character a polar bear called Bolo.  

In 2011, the topic of the video turns into return to Santa Claus his kindness sending him a present from all the children in the world: their smiles.

Our proposal for the campaign was to create a website where the customers where able to upload real pictures of their children. Once the picture was uploaded, you received a clip where you could see your image integrated.

Also, the website included other Christmas inspired sections as games, making off scenes or an application to write your letter to Santa Claus.