BECAUSE I ´M a GIRL
Girls can design, drive, repair and photograph cars just as boys can.
A girl can do everything exactly as a boy can. Good, successful, go-get-it girls prove they're just like boys.
- stop! - What??
Who says girls have to prove they're the same as anyone who is not like them?
A girl photographs cars with her eyes, her emotions, her creativity.
Just because that does not look like the photos of photographer Y, who has already rocked off X - Mercedes and BMW campaigns, does not mean it 's not relevant.
Are not over 50% of potential customers women?
Should not at least as much advertising be created by women as well?
'Because I'm a girl' means to me, taking photos of things I see because I'm who I am, not because I want them to look like the latest campaign of other men.
And yet, the temptation is always great to fit into a known scheme.
Do not appear too soft, don´t show too much emotion or speak too high.
Actually it should read 'Because I am who I am', but 'girl' describes me well enough.