Design 360° Magazine No.81 Custom Typeface for Brand

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No.81 Custom Typeface for Brand | 品牌定製字體

In recent years, many famous brands and internet companies have gradually updated their brand fonts or launched customized fonts. In today’s competitive market environment, brand recognition is critical for every brand, and each design needs to help the brand to stand out in the market. As the most commonly contacted visual element by users, the font carries more functions of brand value communication. Just like languages, fonts will subtly and powerfully influence people’s thinking and deepen their impression of the brand in the process of being widely used. The process is like the misty rain, which is silent but effective. This issue of “Customer Typeface for Brand” will explore how designers can meet the brands’ delicate pursuit of brand recognition and design in this “customization era” by creating the type’s strokes. The highlight of this issue is a bilateral interpretation of the phenomenon: ideas were gathered from the brands as well as from agencies and type designers.

近年來，各大品牌及互聯網公司紛紛更新品牌字體或推出定製字體，讓品牌定製字體這一話題再次引起熱議。在當今競爭激烈的市場環境中，品牌辨識度對於各品牌而言至關重要，各個設計資產都需要讓品牌在市場中更加脫穎而出。字體作為用戶最常接觸的視覺元素，承載了更多的品牌價值傳播的功能，如語言一樣，在被廣泛使用的過程中，自然而然又強而有力地影響人們思維及加深大眾對品牌的印象，潤物而無聲。本期“品牌定製字體”即是探索設計師如何在一勾一畫中滿足企業在這個“定製時代”裡對品牌識別、對設計的細膩追求。本期主題最大的特點在於雙向的解讀：既有品牌方的角度，也有品牌策略公司和字體設計師的角度。

book i Lab 實驗場

This issue of “Lab” is our first attempt to use four different covers; by combining the Latin initial “a” with the four tones of Chinese Pinyin, editors hope to imitate different pronouncing sound and echo with the emphasis on Chinese type design for brands in this issue.

本期“實驗場”首次啟用四式封面，將拉丁文首字母“a”和中文拼音的四聲調結合，仿佛能夠傳達語氣，也蘊含了本期雜誌對中文品牌字體設計的關注。