user's avatar
ERZU - brand identity
Illustrator
Branding


I was chosen to create a brand identity for young clothing designer from Grozny, Russia.


The task was to create clear, feminine, elegant identity. The word "ERZU" means "EAGLE" on Chechen language and also is name of one of the brand founder's ancestors. I decided to represent the elegance in the mark by drawing the simple monoline ribbon-like Eagle and the Sun above him. The green color, highlighted among the all-white stationary, represents the uniqueness and difference of the brand among the other local ones. The green color also came from the culture of Chechen Republic.




Thank you for your attention!


Follow me on Instagram!
ERZU - brand identity
1.1k
16k
122
Published:

ERZU - brand identity

ERZU - brand identity of a young clothing designer from Grozny, Russia
1.1k
16k
122
Published: