ERZU - brand identity


I was chosen to create a brand identity for young clothing designer from Grozny, Russia.


The task was to create clear, feminine, elegant identity. The word "ERZU" means "EAGLE" on Chechen language and olso is name of one of the brand founder's ancestors. I decided to represent the elegance in the mark by drawing the simple monoline ribbon-like Eagle and the Sun above him. The green color, highlighted among the all-white stationary, represents the uniqueness and difference of the brand among the other local ones. The green color olso came from the culture of Chechen Republic.




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ERZU - brand identity
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ERZU - brand identity

ERZU - brand identity of a young clothing designer from Grozny, Russia
36
411
8
Published:

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