Humain Beauty is a fictitious beauty brand that encourages woman to embrace their natural imperfections. With a simple skin quiz, consumers will be provided with the right skincare routine for them with 3 special formulated products. This is a subscription service targets woman in college who are looking for affordable and easy access to products that will heal their stressed out skin.
Humain's identity represents natural and organic beauty. The H of the logo loops creating an intricate shape that is delicate simple. Much like our skin. Combining this uniform logo with organic illustrated icons represents the simplicity in this brands promise while feeling natural and imperfect.
The collaged illustrations include foliage, representing the products all natural ingredients. Combining these leaves with uneven blocks similar to your skins cells. This pattern used throughout the brand shows the user the overall process of the skin care routine.
Users can easily learn more about Humain Beauty's values and products on the website. This is the information hub products details, subscriptions, shipping, a skin quiz and more. In this video you will see the typical user pathway of discovering the site and a transaction. Each consumer takes a short quiz answering questions about their skin type which helps Humain determine the right ingredients for each person. This makes Humain Beauty feel personalized, trusted and open to people with all skin types.
The consumer orders their subscription to Humain on the online platform. The box mails monthly right to your doorstep. The creativity of the box is exciting for the users to see the youthful and energetic pattern. Once opening the box they first see the icons that represent the products and a card to provide them with more detail. "Hey Babe. Let's introduce you to your new fave products." The voice of this brand is casual and friendly to show the consumers our brand is here to help and improve your life.
These three bottles are a twist up cap that exposes the dispenser. This makes them easy to travel with to ensure they won't spill or leak. The label on each bottle contains the name of the product in French as well as the English version.
At the top of each bottle there is a bar broken into three sections. This represents the order in which the product should be used. The pattern on each bottle is consistent, however, varies in color to make them distinguishable on first glance.
On the back of the bottles is the details about each product including; specific icons, product promise, step number, product description, directions and ingredients. Each label highlights the secondary logo and the Humain Beauty website.