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About

About

Developmente of the identity of the Fnac kids Club for Fnac.
Published:
Fnac Kids
Cresce contigo
I proudly present you the project I´ve been working on since August.
The Fnac Kids club is a new area of Fnac for the the children of Fnac members.
It has been a long way until we achieve this identity and its merchandising objects but I was given the best part of it - all the illustration, identity, color pallete and most of the layouts.

I think that it is extremely boring the monsters and strange creatures that kids are playing with nowadays.
My childhood was crowded with magic  birds flying allong with stars.
I wanted this graphic universe to be dreamy and magic.

I´m showing you thing here that eventually evoluted to different layouts because the client was demanding it. But most of it has remained this way.
I hope you enjoy it and angree with me in this concern of keeping children where they belong:
in a perfect world where they just have to be happy and innocent.


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It is nice to work on a team:

Creative Director:
Miguel Corte Real
Art director: Lourenço Cunha Ferreira
Flash developer: Ricardo Santos
Designer/Web designer: Pedro Martins
Illustrator/Designer: Leonor Graça moura (myself)