Optimum - Travel Mug
Designed to be quite 'tongue in cheek'.
The mug was designed to encourage users to take just a few minutes out of their day to sit down and have a cup of tea. The graphics on the outside include a swatch scale which allows users to match the colour of their tea (which can be seen through the transparent window) so that it matches their preference, a thermochromic thermometer so that the temperature is just right.
These designs were created and prototyped within a week.