W E ’ R E O N O U R W A Y .
Delivery is becoming a vital part to McDonald's business worldwide, also in Italy. When McDonald's expanded its
new McDelivery service to the whole country, the challenge was to create a new and unique approach to communicate it.
On one hand, Italy is recognized as the home of design, of the great icons known worldwide. On the other hand, McDonald's
is one of the most iconic brands in the world. Therefore, we decided to use this distinctive Italian trait to create a distinctive
and ownable key visual based on McDonald’s iconic Golden Arches. Because, with the expansion of the service around Italy,
all roads become McDonald's roads, where McDelivery scooters can bring your favorite items of the menu.
