50 IS THE NEW POWER AGE
50 years of AMG? Time to party, right? Right! But what’s the use of doing one boring retroperspective after the other? Why not celebrate the attitude that brought you there? That determines everything you did, do and will ever do? Why not celebrate Driving Performance.
Driving Performance.
Describes a spirit, an individual mindset. Pushing limits, doing the impossible, failing without giving up.
“WE WANTED TO DO MOTORSPORT. AND IMPROVE THE BEST CAR IN THE WORLD”
Founding member Hans Werner Aufrecht never went for the short haul. Neither do we. Neither do people like climber Melissa Arnot.
Like apnoe diver Guillaume Néry.
Like the founder of AMG Hans-Werner Aufrecht.
Like Lewis Hamilton. United by a passion – driven by performance. THAT’S worth celebrating.
Like racer Bernd Schneider.
And of course, Melissa Arnot.
Client: Mercedes-AMG
Photographer: Uwe Kristandt
CGI: STAUD STUDIOS GmbH
FILM Production: STAUD STUDIOS GmbH
Agency: STAUD STUDIOS GmbH
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More work @ www.staudstudios.com
More work @ www.staudstudios.com
50 IS THE NEW POWER AGE
STAUD STUDIOS
