Strategy
Draka (part of the Prysmian group) is the largest supplier in cabling. The corporation is responsible for creating an underground internet wireframe so that you are able to read this case. Refreshworks created an animation to explain the new product that Draka launched.
Creative
To tell the story a simple as possible we had to begin from scratch. Creating a recognizable environment in the form of a street and modelling characters, assets and buildings. As you can see the video has a clear style that we chose. It fits the corporate identity of our client and it is uncommon to grab attention. Also, we took our time for every detail to be perfect. For instance, look at the sunrays coming through the tree or the transparent windows where we can see characters from others scenes.
