From the concept and logo development all the way down to the copyright, I made sure Buckhead Brewery would be a kind of beer that "beer lovers" such as myself could appreciate. I decided to do a twist on the usual upscale look that is associated with the Buckhead area in Atlanta, and made it have a more gritty look. I imagined this brewery to be a small brewery of close-knit employees with senses of humor. The copyright was meant to reflect that feeling with descriptions like, "... an intoxious nectar that will quench your palatte and provoke your nightlife."