IKA is a brand that designs pieces made to last with a unique style: Pure, Solid & simple silk. They’re focused on activating slow fashion and a real smile. As an ode to women, they draw their inspiration from the Mediterranean spirit, the sun, the simple life, moments of poetry, a solar brand, femininity that vibrates.
The overall visual identity we built is a reflection of these points. We set up a singular vision and made the philosophy to enable critical collaborations with other creatives. The scope of works covered the design of all printed (stationery, packaging, brand activation on the product) and art direction of the social media guideline, the photography, and the brand tone.
All this was made possible thanks to close teamwork with our collaborator Lola Pacchioni, the founder.