In Harmony – Ikea


THE PROBLEM
The process of assembling Ikea furniture can bring about a rollercoaster of emotions, especially when you’re working with another person. One moment you’ll both feel like DIY bosses and the next you’ll want to throw everything out the window – including each other. Everyone interprets visual instructions differently, therefore leading to disagreements and bickering over the correct way to do things.

THE INSIGHT
Music can have an extremely relaxing effect on the mind and body. It’s a powerful stress management tool that has been proven to decrease levels of anxiety and frustration, reduce blood pressure, improve concentration and elevate your mood.

THE IDEA
As a way to help couples keep their cool, Ikea have created an Amazon Alexa skill to be used while assembling Ikea furniture. Alexa will patiently talk through the instruction manual while also playing calming music to help control emotions of frustration or stress. Alexa's overall aim is to create an environment that helps couples work together in harmony.​​​​​​​




Ikea In Harmony
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Ikea In Harmony

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