5% Five Percent

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5% FIVE PERCENT

5% 洗护品牌，针对不同人群的不同发质问题研发而成的定制洗护产品。

5% 代表考究的生活态度，独特的人生体验，与不愿将就的品质要求。
我们致力于帮助这5%的人群找到适合自己的定制洗护产品，从了解到关怀，用5%的品牌理念享受生活。

品牌建设需要唤醒消费者心智中对其的感觉，情感和想象。为了将5%生活的理解和传达具象化，我们以柔和的曲线贯穿其中并勾勒出不同的人物轮廓，定制属于每一位消费者独特的人生轨迹。

视觉上着重捕捉发丝的柔顺感，强调洗护产品的行业主体，整体风格上采用极简的配色和铝铂质感体现洗护产品的洁净功能和清爽质感。

5% washing and care brand, customized washing and care products are developed for different hair quality problems of different people.

5% represents a refined attitude to life, unique life experience, and unwilling to compromise quality requirements.

We are committed to help the 5% of the population to find suitable for their own custom washing and care products, from understanding to care, with the 5% brand concept to enjoy life.

Brand building needs to awaken consumers' feelings, emotions and imagination. In order to materialize the understanding and communication of 5% of life, we use soft curves to run through it and draw the outline of different figures, and customize the unique life trajectory of each consumer.

Visually, it focuses on capturing the softness of hair, and emphasizes the industry body of washing and protecting products. The overall style adopts minimalist color matching and aluminum and platinum texture to show the cleaning function and refreshing texture of washing and protecting products.