Multiply Your Fun – Lotterywest Scratch 'N Win
With a lottery offer that felt familiar, we needed an idea that was going to help Multiplier Scratch ’N Win succinctly cut through the noise of a cluttered category and demonstrate what made it different.
When your chances of winning are multiplied, the excitement of playing is multiplied too.
Creative Director: Josh Edge
Head of Art: Rikki Burns
Junior Art Director: Leah Mammoliti
Junior Copywriter: Hayley Kaptein
Production Company: The Penguin Empire
Director: Grant Sputore