McDonald's Community Cinemas – PADC Student Skull Winner
McDonalds Community Cinemas is a Perth-based outdoor cinema where all profits go towards kids charities including those that support children's hospitals, medical research and wellbeing programs. With a limited budget, they need to get the message out that when you purchase a movie ticket, you're also helping sick and disadvantaged children.
Much like Dorothy in 'The Wizard of Oz', hospital bound children long to go home. Unfortunately, they don't have a pair of magical ruby slippers to help get them there – but purchasing a McDonalds Community Cinema ticket can. So we've strategically placed posters and sidewalk decals around schools and playgrounds that draw parallels between this classic movie and kids in need.