McDonalds Community Cinemas
McDonald's Community Cinemas – PADC Student Skull Winner


THE PROBLEM
McDonalds Community Cinemas is a Perth-based outdoor cinema where all profits go towards kids charities including those that support children's hospitals, medical research and wellbeing programs. With a limited budget, they need to get the message out that when you purchase a movie ticket, you're also helping sick and disadvantaged children. 

THE IDEA
Much like Dorothy in 'The Wizard of Oz', hospital bound children long to go home. Unfortunately, they don't have a pair of magical ruby slippers to help get them there – but purchasing a McDonalds Community Cinema ticket can. So we've strategically placed posters and sidewalk decals around schools and playgrounds that draw parallels between this classic movie and kids in need.



McDonalds Community Cinemas
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McDonalds Community Cinemas

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Creative Fields