—
This is a project in progress for Adler & Adler, a law firm located in Santiago, Chile. The assets I am delivering includes the development of a Brand Identity and its collateral material. My first approach was to find a way to create a modern, aggressive and iconic symbol that makes the difference among other law firms always depicted as an industry anchored in the past.
—
Adler means 'eagle' in German and is also the last name of the partner and founder of this firm. Consistency and clarity were the main goals at the moment of thinking how to develop the symbol.
