Eldorado. Native American treasures
The foundation "The Art of the Nations" contact us with a request to develop a corporate identity and logo for the exhibition called "Eldorado. Native American treasures", dedicated to the life and culture of the indigenous peoples of America. We came up with and offered different design and concept options, from which the client chose a style with a fantastic background and a key exhibit of the exhibition as a recognisable visual move.
The style reflects the dualism of the Indian world — the clarity of the material and the mystery of the spiritual. Material one represents labels and exhibits, spiritual — mysterious and foggy background. The stylization of the font in the title refers to the pictograms of the Indians, the patterns on their clothes, the geometry of totems and ornaments.
The logo of the exhibition
Poster on the walls of the city
Banner on the Museum building
View of the exhibition. Here the architect's idea is traced — to transfer an image of a step pyramid of Indians
At the exhibition it was possible to get not only knowledge about the culture of Indians, but also a souvenir. At the entrance, everyone is given a postcard, where each visitor with his own hands makes prints of icons denoting different tribes. And in the finale to create a print of a vase with a special cushion, an illustration for which we carefully copied from ancient vases
A lot of open space was specially designed for the exhibition, and in the late afternoon spot lighting of the exhibits replaced the main lighting
Fragment of Indian tribes map
The mathematical game was invented for the visitors of the exhibition, explaining to the guests the writing of one of the most famous civilizations — Maya. We have developed for the game illustrations of numbers-hieroglyphs
Explications with infographics about some facts from the life of Indian tribes
Map of the migration of the main sedentary and nomadic tribes
Labeling of exhibits
Fragment of explication