Legacy meets success with River Black.
A new name and a new feel for a Manchester-based Investment firm.
What we did.
Brand Identity | Brand Strategy | Naming
The situation.
Formerly known as Valpen Capital, our brief had two main focus. We had to discover an all-new name that encompasses a strong connection to the financial services industry. Secondly we had to create a perception of establishment and trust.
Our solution.
The name “river” is a metaphor for the ongoing flow of money and wealth, while “black” reflects a positive gain in the stock market.
The visual identity is a simple logo formation using a disconnected serif typeface. The “v” in River and the “a” in black sit on the same axis to create a mirrored image that we have adapted to become a logo symbol.
"Stand Out thinks about every detail of your business, and then crafts stunning visuals that make you proud of your company."
Ricardo H Penswick – MD, River Black Capital
