J4Crew re-imagined.
Changing the tide to celebrate an 18-year heritage of crew recruitment for luxury yachts
What we did.
Brand Identity | Brand Strategy
The situation.
Following an 18-year heritage, J4Crew reached out to Stand Out to help them reinvent their brand, and bring about a positive update.
Our solution.
Our aim was to develop a rebrand to shine a new light on J4Crew. A light that honours and reflects on an 18-year heritage. The new visual identity makes use of a simple type formation, combined with a modern take on a nautical colour theme.
