Ciudadanía Global (Global Citizenship) is a programme created by the Ministry of Education of Buenos Aires City. The porpouse is to include on the school curriculum contents related to UN's Sustainable Development Goals and the 2030 Agenda. Ludification of content was one of the main objetives, as the intention was to use methods and tools taken from gaming to teach in an immersive, participative and engaging way. Also, let students feel their importance as citizens of the world and how their everyday choices and decisions are relevant to the construction of their future. I was in charge of the visual identity, illustrations and various designs that can be appreciated on this presentation. From character design to interactive PDFs.
The following are some of the didactic sequences. Each of them cover specific topics and each of them have an identifiable design: specific colors combination, textures and patterns, decorative illustrations, icon treatment and specific characters assigned to take over the whole journey until the sequence is completed. Overall, they are "micro visual identities" inside the whole "Ciudadanía Global" macro visual identity.
