The first chinese translation
of Itten’s book “The Art of Color”
of Itten’s book “The Art of Color”
In my master project, I organized the translation of the book from English to Chinese and redesigned Itten’s masterpiece “The Art of Color”. The book connects additional content via QR-codes. For a better understanding, I split the text and example figures into two books, which are still connected to make one book.
With the redesign of the book “The Art of Color” by Johannes Itten, the master thesis will show how this could work with a practical example. Itten's book describes in 15 chapters, an overview on how to understand colors. What stands out, are Itten's explanations about
color contrasts; the 12-hue color circle, and the theory of color expression.
color contrasts; the 12-hue color circle, and the theory of color expression.
The Book “The Art of Color" is a masterpiece. Itten's writing guides you through his long, experienced life as a teacher of colors and forms at the Bauhaus University.
The book is written in English and Chinese to enable bilingual learning.
The Connected Book
The current digital possibilities still cannot compensate for the advantages of printed books. For this reason, it is proposed to introduce for the transition, the Connected Book, as a digital-analog hybrid.
Unlike the “Digital Book”, it is printed as a traditional one but has connections to digital content. Due to the (currently) high user-friendliness and accessibility, the QR code was chosen as the best connection.
The content is supplemented with further links; Commentary footnotes, Current references from designers, Interactive color programs or color plates of Adobe color. The content is based on 3rd party webpages. The References, for example, are shared via the active sharing website “Pinterest”.
Michael Markert (BUW)
Florian Wittig (BUW)
Florian Wittig (BUW)
Tongji University
Dr.Jian-Min Wang (Tongji U.)
Frau Bamboo (Tongji U.)
Frau Bamboo (Tongji U.)
Translation
Shiqing (Sienna)
Thanks to
Kristina Dietrich
Elinor Parkinson
