HOTELEKOM
—Hijacking the largest music festival—
Awards & Recognition: Cannes Lions, Golden Drum, Effie
Telekom Romania uses music events to connect to millennials. But one of the biggest music festivals in Europe was sponsored by their key competitor. So, how do you hijack the festival conversation, without being present inside the actual festival? By offering something invaluable outside. Introducing Hotelekom. The first official store turned into a hotel.
You can watch the case study below. Also please visit alibati.com/hotelekom for more information.
CASE VIDEO