FiberSmith is a brand that produces fiber optic cables that provides high-performance data networking and telecommunication in this time of ultra high definition technology. The brand’s core value/goal is to make a 'True Connection' in which no data are lost during the access. Since we believe that good quality connection comes from craftsmanship, we tried to embody the concept of it by adding luxurious, calm, and classy elements into the brand. We used fine lines for the symbol representing the fiber of the cable and included luxurious textures, typefaces, and colors in the visual system of the brand.