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Hand Lettering Postcard
Hand Lettering with Martina Flor
Mockup template by www.alienvalley.com
My final piece, vectorised with colours inspired by some of Martina's work
While in Berlin, we had the opportunity of learning some hand lettering tips from designer Martina Flor. Afterwards, we refined the outcomes of the workshop to make products to include with purchases of our summary publication. This is a postcard design, with the word "entschuldigung" which translates to "excuse me" or "pardon" in German. I wanted to illustrate this word because I felt like it described a lot of my time in Europe - constantly bumping into people for walking on the wrong side of the footpath, always in the way with big bulky tourist cameras and luggage. It held a lot of challenges due to being such a long word, with some complicated combinations of letters.
The explorative process was a long one, with so many letters and a seemingly endless variety of ways to draw them. It was extremely tough to settle on a direction.
After consulting the available inspiration of some of Martina's work, it was easier to come back to the desk and make some decisions. It only took 18 drafts.
Hand Lettering Postcard
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Katarina Smirnova

Hand Lettering Postcard

1
21
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Published: