The Challenge
Percept are design branding specialists in Sydney, which is why Dentro wanted to partner up. Dentro, has been in the joinery business for 10 years. Originally focusing on residential kitchens, they have since expanded into commercial, architectural and retail joinery. They felt it was now time to update their design branding with a leading branding agency in Sydney and approached Percept as a result.
Following the company’s growth, Dentro underwent a name change to Dentro Joinery and engaged design branding experts, Percept, to elevate their design branding to better reflect their new positioning and the quality craftsmanship evident in their work.
The Solution
Brand designers, Percept, began the renovation of their brand design began with a strong logo design that sets Dentro apart from their competitors. It features straight, structured letterforms with chamfered edges to create a distinguished sense of quality and attention to detail. Their branding was advanced, involving a shift in the brand colour to a modern, fluorescent green, giving the new brand design a more vibrant feel.
The branding refresh was applied across various print and digital collateral, including business cards, letterhead, email signatures, envelopes as well as a full website design which completes the brand design package.
Inspired by Dentro Joinery’s craftsmanship, the website design projects their capabilities and professionalism in the digital design space. It maintains strong links to the new suite of branding collateral with simplicity, detail and quality at the heart.
Fully responsive across both desktop and mobile platforms, it is modern in its simplicity and easy to navigate with user experience top of mind. The new design branding effectively captures the essence of Dentro. The brand designers of Percept have given them a contemporary appeal that makes a connection with the right customers and supports the current brand positioning and its growth moving forward.
