Magnolia Logo for Maximal
Digital Illustration | Branding
Maximal is an illustration collaborative that connects agencies and private-label brands with unique illustrators.
Pre-launch, they wanted to create dynamic visuals for their website, using multiple illustrated versions of their logo to advertise the diversity of illustrated styles they provide.
For this iteration of the Maximal logo, the inspiration was 'magnolia' and the design was meant to feel soft, lush and elegant.
Wordmark: Maximal Logo
Theme: Magnolia, illustrated botanicals
Program used: Procreate on iPad Pro, Photoshop
I illustrated in layers with the intent of creating a timelapse video. The Maximal logo was imported into Procreate for this raster illustration.
The background is a photo collage, meant to add density and some textural contrast to the illustrated wordmark.
Canvas Size: 14" x 14"
Maximal also wanted a tapestry-style pattern to reuse for web graphics.
Using individually illustrated elements in Adobe Illustrator, I created this repeating pattern, color flexible.