Illustrated Botanical logo for Maximal
Magnolia Logo for Maximal
Digital Illustration | Branding
THE BRIEF

Maximal is an illustration collaborative that connects agencies and private-label brands with unique illustrators. 
Pre-launch, they wanted to create dynamic visuals for their website, using multiple illustrated versions of their logo to advertise the diversity of illustrated styles they provide.

For this iteration of the Maximal logo, the inspiration was 'magnolia' and the design was meant to feel soft, lush and elegant. 

Wordmark: Maximal Logo
Theme: Magnolia, illustrated botanicals
THE PROCESS

Program used: Procreate on iPad Pro, Photoshop
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I illustrated in layers with the intent of creating a timelapse video. The Maximal logo was imported into Procreate for this raster illustration. 
The background is a photo collage, meant to add density and some textural contrast to the illustrated wordmark.
Botanical iteration of the Maximal logo, in progress within the Procreate interface
TECHNICAL SPECS

Canvas Size: 14" x 14"
300dpi, raster
Digital artwork
Repeating Pattern
Maximal also wanted a tapestry-style pattern to reuse for web graphics. 
Using individually illustrated elements in Adobe Illustrator, I created this repeating pattern, color flexible.

Maximal Repeating pattern in progress
Final repeating Maximal Magnolia pattern
Thanks for viewing. 
Follow along with my most up-to-date work here or on Instagram.
Illustrated Botanical logo for Maximal
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Illustrated Botanical logo for Maximal

Illustrated iteration of the Maximal logo, featuring botanical patterns, magnolias and leaves.
153
1,181
8
Published:

Tools

Creative Fields