Awards & Recognititon: Cannes Lions, Clio, Eurobest, Golden Drum, Effie, Ad Age/Creativity Editor’s Pick
Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. As a brand that believes in sharing, Telekom could help audiences see each other’s perspectives. Using the data from YouTube and Facebook demographics, Google search patterns and Facebook interests, we created the Vloggers’ Swap. This time the algorithms worked to bring the opposites together, instead of polarizing them.