Red Bull Strike

Red Bull wanted to show their support for Irish Hurling star Joe Canning and came to us to create a campaign to promote the limited release hero can.

Taking a mobile first approach we developed a browser based game that performed like a champion. The campaign had 6 million impressions while the game itself had over 100 days of combined gameplay time and 230,000+ plays over the duration of the campaign.
Concept: Ciaran Dolan & Mark O'Brien
Art Direction: Ciaran Dolan & Tom Lennon
Design: Tom Lennon & Peter Hopkins
Post Production: Tom Lennon
Developer: Jan Kowal
Photography: Drew Dineen
Video: ohwow.ie
Red Bull Strike
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Red Bull Strike

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