Flexform - Groundpiece
Flexform
Groundpiece Adv 2019
"Launched in January with an image dedicated to the Campiello sofa, Flexform’s new advertising campaign is now introducing its second theme subject – the Groundpiece sofa – also designed by Antonio Citterio and, since 2001, among its most popular styles globally.
In the interpretation produced by Beatrice Rossetti and Federico Cedrone, respectively art director and photographer of the new campaign, the sofa reclaims its place as the undisputed star of the room.
Rather than an anonymous living space, they created a conceptual stage setting for the sofa, photographed in a rough yet refined setting made up of large Emperador marble walls and sophisticated lighting that sculpts the shapes with its lens.
In counterpoint to all this sophisticated understatement is the presence of a human figure, that of a young woman, portrayed while comfortably seated on the Groundpiece sofa, a universally appreciated seating system, specifically because of the warm welcoming feeling it conveys.
The new image of the Groundpiece sofa will appear in more than 40 countries around the world in the most authoritative and prestigious design, fashion, lifestyle and news publications."
Cit: Flexform
Flexform -  Groundpiece Adv 2019 
Photo by: Federico Cedrone 
Art direction: Beatrice Rossetti - Rossetti Studio 
ha collaborato: Wilson Polegato
Model: Kat Poly
Make-up artist: Astor Hoxha
Photo assistant: Gianluca Bellomo
Photo assistant: Bonetti Margherita
Post producer: Cristian Di Luccio - Studio Dilux
Location: Hangar spazio65
to see the entire gallery
www.federicocedrone.com
Flexform - Groundpiece
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Flexform - Groundpiece

La nuova campagna pubblicitaria Flexform, che ha fatto il suo debutto nel mese di gennaio con un’immagine dedicata al divano Campiello, vede ora Read More
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