The aim of the brief is to design a packaging for the sea salt that is harvested in Great Barrier Reef, Queensland, Australia. The Sea Salt will be exclusively sold at major Australian airports and is targeting tourists from all over the world who visit Australia.
SPRINKLE SEA SALT
The design concept of the branding is aimed to be simple, eco-friendly and functional. The brand name "Sprinkle" is inspired by the hand gesture of seasoning with salt. The inspiration of the logo comes from the form and texture of sea salt flakes. The initial S is formed by a pile of salt as to incorporate the sense of nature.
The sea salt flake is packed in a handcrafted box with a sleeve. When the sleeve is being pulled back and forth, the blinking effect can be seen. This idea comes from the thought of the sparkling effect when salt is being sprinkled under the light. To mimic this effect, the idea of optical illusion is being used for the design and has been modified after several prototype testings. The sleeve with some cutout shape and the pattern on the cover are the abstract geometric representation of the sea salt flakes. With the uses of white ink printing and typography, it gives the packaging a clean and modern touch.
Another feature of the design is the reusability of packaging. Its purpose is aimed to be a container and to keep consumers handy yet organised when cooking. To prevent the salt from spilling in the suitcase/luggage, the grey box is sealed by sewing. The inner packaging is glued to the base of outer packaging in order to hold in place. When the string is pulled, the stitching will be unravelled and the box will be open as the same size as the container.
Salt is not a luxurious goods, but people consume it every day.
The container can be reused and recycled as it is made of cardboard and 100% recycle paper.
Dimension: 13.8cm (L) x 7.7cm (W) x 7.5cm (H)
