IN.DE is a Research Project for French sporting goods retailer Oxylane (Decathlon) based in Lille, France.
India's cultures, sports, innovations & design were the main subjects of interest.
As a team, we conducted extensive field research, interviews, market studies, user profiling, design explorations & creativity sessions. Here you will find exerpts of the research, mainly outlying how we worked & a little on the colour explorations we carried out. The details of the project remain confidential.
COLOUR EXPLORATION
Capturing the colours of India
Natural Extraction_ Experimentation with foods, plants & pigments to extract a natural range.
Monochrome Boards_ Compositions of daily objects, identifing textures and tones
COLOUR IN RELATION WITH AROMAS
Capturing the correlations
Aroma Box_ Stimulating the senses! Using olfcation to identify colours and vice versa. With a collection of spices, local beauty products etc.
Duration : May - July 2010
Locations : Pune & Mumbai, India
Company: Oxylane Group (Decathlon)
Project & Research Manager :
