Syd Rein's profile

7-Eleven x Detective Pikachu

Syd Rein
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Pokemon pikachu 7-Eleven ILLUSTRATION characters SLURPEE Bulbasaur mr mime
To celebrate the premiere of the film "Pokémon: Detective Pikachu,” we created the 7-Eleven Neighborhood Watch to help Detective Pikachu find the missing Pokémon in Ryme City. A key element of this campaign was the Slurpee truck pop-up at the movie premiere in NYC. Movie goers got to sample and guess the flavors of Mr. Mime’s Mystery Slurpee, taste test the exclusive Pikachu-inspired 7-Eleven snacks, and take photos with Pikachu.
Pokemon pikachu 7-Eleven ILLUSTRATION characters SLURPEE Bulbasaur mr mime
Pokemon pikachu 7-Eleven ILLUSTRATION characters SLURPEE Bulbasaur mr mime
Pokemon pikachu 7-Eleven ILLUSTRATION characters SLURPEE Bulbasaur mr mime
Pokemon pikachu 7-Eleven ILLUSTRATION characters SLURPEE Bulbasaur mr mime
Creative Director: Justin Crawford
Designer/Art Director: Syd Rein
Jr Art Director: Mariajose Cuyan
Jr Copywriter: Mason Douglass
7-Eleven x Detective Pikachu
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Syd Rein's profile

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Syd Rein's profile
Los Angeles, CA, USA

7-Eleven x Detective Pikachu

To celebrate the premiere of the film "Pokémon: Detective Pikachu,” we created the 7-Eleven Neighborhood Watch to help Detective Pikachu find the Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives