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In the Chinese Dragon Year, Nike presented an AF1 LIMITED EDITION in China. we created key visuals and product display for the energy campaign in… Read More
In the Chinese Dragon Year, Nike presented an AF1 LIMITED EDITION in China. we created key visuals and product display for the energy campaign in retail. The inspiration of this AF1 is "Longevity". the Mountain and water are Chinese traditional symbol of longevity, the format of the Chinese landscape painting is also another interesting idea of the visual concept. Read Less
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Chinese Longevity Culture is also closely connected with Chinese Mountain culture; the practicers are willing to living in caves to make the alchemy into practice. Mountain life also is the way for recluse to administrate the society. Right hand side is the graphic of insole. Idea is to explore these elements of water and mountain from 2D to 3D, from product to visual concept.