Taking Action is a report that looks at how health-related Sustainable Development Goals can be achieved by 2030, and what role private sector plays. The online report gathers sponsored content that has been produced in partnership with Philips and Devex over past few years.

Targeted online campaign resulted in over 12,000 visits with an average time on page of more than 3 minutes, and gathered over 1.3 million impressions on social media channels.

For the high-level report launch dinner, a booklet with an augmented reality feature was designed to give guests a glimpse into the content of the report, and invite them to continue reading online. The interactive invitations were a hit among the guests of the dinner – on average, each guest used the augmented reality function twice during the evening of the dinner.