ABSOLUT VODKA - FREEDOM OF LOVE
Absolut is famous for its long history of iconic advertising, and its artistic partnerships with some of the most daring creatives of the last four decades. The Absolut Creative Competition was an initiative established to help find the next generation of bold artistic voices from across the world. Creatives were challenged to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs.
For my entry, I chose the "People should be free to love who they choose" Absolut belief. Two naive figures are embraced to form the iconic Absolut bottle. They look serene and happy while the world revolves around them. Below their chins, the ecumenical symbol of the heart is depicted as a negative form. Τhe artwork is mixed technique. From draft drawing to collage paper-art and final digital editing.
After being judged by a multinational jury of artists, my artwork about freedom of love was selected in top six among over 650 submissions across the country.