FALCON. WATCH AND JEWELLERY
FALCON is a company that sells rare vintage and premium watches in limited edition. The company was founded in 2012 and has already taken a strong position in the market. However, the company does not have a logo and corporate identity so far.
We need create a style that would be understandable to people from all over the world. People need to understand that they work with a reliable company. The brand must fit the premium segment and convince the client to make a successful transaction.
It's necessary to use a minimalistic, clean and elegant style. It's permissible to use only a text logo or a logo with a small elegant icon. It's necessary to use strict and premium colors. All elements of the style should be flat and geometric, like a clockwork.
Designed 3 logo options. The first option in retro style. Second in premium style like Rolex. The third option is made in an elegant and modern style. The last option is made with the iconic part.
The text part of the third option was chosen, but it is necessary to change the sign part of the logo. Looking for a suitable sign.
We have chosen a symbol of a rare and successful find, a clover-four-leaf clover, and a symbol of prestige and high value, a precious stone. Inside the clover are diamonds. Diamonds are used to make expensive jewelry and they often inlay expensive watches. The contour symbolizes unification, alliance with partners. It shows that the company is always in touch with them.