Branding for Open Chef. We created a visual identity for one of the most important culinary events in Culiacán, Sinaloa, Mexico. We were able to work on a visual strategy connected with earth and abundance combined with elegance and minimalism.The brand was inspired by the cornucopia, the Greek mythology symbol. It represents prosperity and abundance to everyone who carries it. Another important point was the incorporation of the golden ratio when making the isotype of the brand.