Just Donate It by Angel Bins
Remember the Nike campaign featuring Colin Kaepernick? Some people reacted to it by burning their sneakers. We quickly reacted by creating a social media campaign in real-time to support Angel Bins, a non-profit organization whose motto couldn’t be a better fit in that controversial episode: Fundraising Through Shoe Donation. The message spread organically in a flash. $0 invested with very positive results.
Ad Age Editor's Pick
Art Director: Bruno Trad
1 Silver & 1 Bronze at Wave Festival 2019