Like most 20 year olds, Tesco Finest was grappling with its place in the world.
To whet the appetites of modern foodies, Tesco Finest approached us to reimagine its packaging, ensuring that every little detail expressed the brand’s expertise in a rich, flavourful way.
Look to Tesco Finest tinned fish today and you’ll see a contemporary, unique take on traditional illustration styles once popular across Europe.
The meticulously crafted illustrations dramatise the provenance of the fish, seamlessly continuing a story of craft that begins long before canning.
Paired with rich, evocative colours to champion flavour cues and detailed touches to convey craftsmanship, you’ll (almost) be sorry to open them.