This particular brief was focused on creating an entirely new brand identity for an existing television or online video content platform. The chosen brand in my instance was Netflix, as its such a prominent platform within the current world and offers content in a different way from a traditional television channel.
The resulting identity must embody a specific positive perception that the users and the owners of Netflix have of the company. After conducting social research, the aspect which spoke the most to its identity is how dynamic the channel is. Dynamic in how it has changed the consumption of series and movies, whilst creating a large amount of in-house content and housing pre-existing popular shows and movies.
The final deliverables include 4 video stings, a ticker tape, schedule filler and a mobile show guide UI design.