Francesco Basile
Associate Creative Director - Publicis Italy

After a degree in Art Direction at European Institute of Design in 2007 he began his career as creative in McCann Rome where he worked for Mastercard, Opel, Poste Italiane and Fao (Food and Agriculture Organization).
With the latter he realized the “1 billion hungry project”: a global campaign against world hunger. With this campaign he won his first awards in festivals such as New York Festivals, Epica and Italians Art Directors Club.

In 2012 he moved to Milan and he joined M&CSAATCHI. Here he won two important pitches for BMW and Unicredit account.
He worked also for Sky, Barilla and Leroy Merlin. With the “Balcony Express” campaign for Leroy Merlin he got two shortlists at Cannes Lions.

In 2015 he joined J. Walter Thompson where he worked on international campaigns for Campari, De Beers, Vodafone, Ariston, Whirlpool. With “Campari Red Diaries”, he transformed the classic annual calendar into a branded content project using short films for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories.
The founding story, a noir called Killer in Red, was written and directed by the Italian internationally-renowned award winner, Paolo Sorrentino and stars globally-acclaimed actor, Clive Owen. With this campaign he won a second prize, third prize and nine finalist certificate at New York Festivals and two gold and three silver at ADCI awards.
Then he realized “The Ariston Comfort Challenge” an epic campaign which involved seventeen countries bringing Ariston comfort to the remotest place on earth building an house for a research team in Greenland. The campaign has become a documentary for Discovery Channel broadcasted all over the world.

In 2018 he moved to Publicis in the role of ACD and after a few months won the Sky pitch. He is also working on accounts such as Heineken and Jägermeister.
About Francesco
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About Francesco

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