Bistro u Braci
Restaurant Branding
We’re happy to present the branding of Bistro u Braci, a restaurant which has recently opened in Wrocław, Poland. We’ve been working on this project for the past couple of months, and can easily say that this time was absolutely pleasant, productive and fun.
About the project
Bistro u Braci (which could be roughly translated as Brothers’ Bistro) was founded by two brothers, whom after a couple of years of working in different areas decided to join their talents and start a business together. One of the founders is head chef, taking care of the menu and kitchen, the other handles the logistics and business affairs. This culinary concept serves food based only on local and seasonal products, preparing traditional Polish dishes in a contemporary way. Beautiful modern cooking in an industrial interior.
Visual identity
While designing the project, we wanted to emphasize the brothers themselves and their common engagement in running the restaurant. Centered name is paired with illustrations symbolizing the founders, and the roles they play in the bistro. The design is based on linear shape in a compact form, and its outside is lined with a definition of what ‘bistro’ means for the brand. Regular oval is an inspiration coming from heraldry. Aesthetics of the logo present craftsmanship and appreciation for tradition, as well as the modern approach to contemporary dining and industrial interior. The non-serif font was a natural choice of typography due to the scale and usage. The logo comes in two parallel versions, Bistro for the restaurant, and Deli for products.
Print
We’ve also created a wine list and menu, which change every three months. Clear typography and layout with just enough space make the design light and legible.
Web design
The website’s main goal is to showcase the atmosphere and philosophy of Bistro to clients who haven’t visited it yet. Keeping the UX intuitive and clear, we focused on presenting the menu, location and interior, team and other services available in the restaurant.
Uniforms & packaging
Keeping consistency in all touchpoints is crucial for building the brand’s strong image. Random details were never an option for our Client, who’s determined to consequently strengthen its position on the market. Therefore we also took care of the packaging and uniforms, leaving no doubt where the products come from.
Food photography and video
There would be no restaurant branding without food photography. Showing the menu to a wider audience, on a website and social media, helps customers imagine what to expect. Beautiful plating of the dishes made our job truly enjoyable and provided us content to be used in communication. We’ve also prepared a short image video, taking a quick look at restaurant's everyday life.
