inka. the odd sock company.
Final Major Project.
‘inka. the odd sock company’ is the outcome of my final major project at university. ‘inka.’ is an odd sock company that prides itself for being a unisex customisable brand. As the target audience is aged 16-24 the brand needed to be fun and engaging, online such as, social media/ website as well as the socks. A big part of the brand is colour and expressing your personality, so bringing the brand together with a photoshoot really brought the quirky side of the brand out.