CHALLENGE:
Make the family, the team and the consumers proud of Bavaria again.

What do you do with a brand that has been in the shadow of guys like Charlie Sheen and Mickey Rourke over the past years? Time to put the consumer back in the driving seat. In close collaboration with Bavaria's Marketing team we flipped things around. With the lives of our consumers in the middel we re-build the brand around their values, beliefs and needs. Bavaria’s brand trackers are looking great again and people feel proud again of this brand that has been brewing for over 300 years.

WE DID: 

Consumer research

Journey mapping

Brand strategy

Positioning

Communication framework

Persona development

Visual Identity

Design direction

In collaboration with: Design Bridge (pack), Fama Volat (campaign) & Peek Creative Studios (photography)

Bavaria Rebranding
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Bavaria Rebranding

Over the course of one year we worked with the brand team from Bavaria to anchor it again with its consumer's values.
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Creative Fields