Rafaela Abrahão - Brand Design
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    About

    The Rafaela Abrahão project consists of completely developing a visual identity for a Brazilian fashion blogger. We do not work with the idea tha… Read More
    The Rafaela Abrahão project consists of completely developing a visual identity for a Brazilian fashion blogger. We do not work with the idea that we were developing just a visual identity project for a fashionist, we went further, and developed something that represents the deepest from Rafaela Abrahão, from her external characteristics to her preferred consumer brands, going through the pride of her family's origins, to philosophical questions as her spiritual experiences, in this case, Christianity. Read Less
    Published:
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Making Of​​​​​​​

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Teaser
Close to the official launch of the blog, we had the Easter holiday, taking the opportunity, that the name itself means "Passage". We set up some simple Easter kits to be sent to some people (in Brazil we have the custom of exchanging chocolate eggs in celebration.) We recorded the preparation, from the silk screening to the finish ups on the kit, containing a card with a beautiful message.

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Signatures
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Rafaela, although she holds a certain class and a good financial condition, she easily adapts to every environment she attends. And so, her brand should work the same way. We have developed various types of signatures for the brand, so it could have a good behavior, from refined production methods to simple graphical stamps.

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CREDITS:

Creative Direction / Design: Braz de Pina & Rodrigo Francisco

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Model Photography: Pedro Prestes
Stationary Photography: Daniel Barros

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