Beats X MCM
A collaboration where the coolest headphone and speaker brand meets luxury fashion. Together they created a collection of limited edition products and to celebrate the arrival to China, we threw the party of the year.
The biggest names in football and boxing, tv and music was present. All to welcome the beats "Pill Dude" with his set of headphones and his very own MCM backpack.
Thanks to the buzz created by the party, the whole stock was sold out within hours of release a few days later.
Social content was created around the "Pill Dude" traveling to Shanghai, arriving at the airport and partying with the all the famous people in China.