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NIKE - THE ANATOMY OF AIR
To help launch the remake of the classic AIRMAX 95 and celebrate its 20 years in culture, we decided to have a local artist make two paintings.

One of the classic. One of the new classic.
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We finally exhibited the original artwork in Nikes flagship store in Shanghai. Through a simple HTML5 site, visitors could win one out of 95 signed prints of each painting.
NIKE - THE ANATOMY OF AIR
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NIKE - THE ANATOMY OF AIR

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